Hyundai Unifies Dealer Showrooms across the Globe


Sometime in the near future, all Hyundai dealerships will be almost identical – the South Korean manufacturer plans to remove some of the diversity from its showrooms in favor of a unified design everywhere outside the US by 2020. Hyundai is calling this plan the Global Dealership Space Identity and hopes to achieve a modern, open showroom with floor-to-ceiling glass to look in and a bronze-colored roof section. Hyundai believes that this strategy will strengthen the Modern Premium brand consistency across all dealerships, proving premium emotional experiences related to our brand and increase interaction with customers. Automotive News said, “Hyundai Motor plans to fully implement the new identity worldwide within five years. The exact timing for each country will be different.” If you would like to read the full article please click on the link below:

http://www.autoblog.com/2014/08/16/hyundai-global-dealership-space-identity/

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