Hyundai Interactive Billboard in Times Square

Hyundai Motor Company has launched an interactive billboard campaign, known as “Hyundai Brilliant Interactive Art.” The way this billboard works is that it uses a two-way interactive communication between consumers and corporate groups to target tourists and pedestrians around Times Squares billboards in Manhattan. This new technology integrates the latest innovations, and is the next step in Hyundai Motor Company’s strategic brand direction “Modern Premium.” Visitors are asked to pose for a high-tech facial recognition camera, which then gets sent to “Mr. Brilliant” who lives in the three-sided outdoor billboard. He then takes your image and embellishes it with various themes for all Times Square visitors to see. If you would like to read the full article please click on the link below:





Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496