It seems like just yesterday Korean automobile manufacturer Hyundai entered the U.S. automobile market offering innovative, high-quality vehicles at affordable prices. 25 years has flown by, and now, Hyundai is a household word in America.
Hyundai’s entry into the U.S. market in 1986 was ideally timed. The entry-level market was out of favor in the mid-eighties. Most automobile manufacturers were more interested and invested in selling high-end, high-priced vehicles. First-time car buyers like college students and young families weren’t able to find value-equipped cars that met their needs priced within their economic means.
Enter the Hyundai subcompact Excel model. The Excel was an immediate hit when it was introduced to the U.S. market in 1986. In just seven months, Hyundai Motor America sold 100,000 Excels with year end sales numbering 168,882 units – an industry record for an import car distributor in its first year! #Hyundai sales continued to impress, reaching a record of 263,610 units in 1987. And all of this was achieved with dealers located in only 31 of the 50 states! Hyundai proved they were here to stay and ready to play in the U.S.A.
Today, Hyundai remains a force to be reckoned with in the U.S. market with intentions to grow and innovate in the luxury and hybrid market segments. And continue to beat the competition by offering affordable, high-quality vehicles. Let CardinaleWay Hyundai, one of the 800 Hyundai dealerships nationwide, show you a Hyundai that meets your needs and budget.
Hyundai of Corona
2525 Wardlow Rd.
Corona, California 92882