2017 Brand Keys Survey: Hyundai Ranked No. 1 Automaker in Customer Loyalty Engagement Index

By Nathalie Godoy | Posted in Uncategorized on Thursday, August 24th, 2017 at 6:45 pm

Vehicles available at CardinaleWay Hyundai Riverside in Corona are displaying an impressive streak in customer loyalty.  This trend continues for its eighth year in a row as Hyundai is again ranked No. 1 in the automotive industry in the Brand Keys Customer Loyalty Engagement Index. A customer loyalty and engagement consultancy based in New York named Brand Keys conducts this annual syndicated study.  The study examines customers’ relationships in 83 categories within 740 brands.

“Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the automotive category, taking the No. 1 spot in our 2017 Customer Loyalty Engagement Index,” said Robert Passikoff, Brand Keys Founder and President. “Of course the true test of loyalty and engagement always shows up in the marketplace, so we aren’t surprised to see Hyundai’s success. We congratulate them on another win.”

A robust amount of 49,168 respondents in the Brand Keys 2017 survey self-selected the categories in which they are consumers and indicated the brands for which they are customers for. Brand engagement measures both emotional and rational aspects of the categories to identify how well brands meet expectations that consumers hold.  The questions gauge responses from their consideration through to purchase. The survey concludes that brands that best meet their expectations result in the most consumer loyalty.

Visit Your Premier Corona Car Dealer Today

We invite you to come to CardinaleWay Hyundai of Corona and experience why our consumers are rated number one in loyalty and engagement. Our expert sales and finance teams will make it easy for you to enjoy our vehicles, and drive a new or Pre-owned model off the lot today.  We are the premier Hyundai dealer in California. Come visit us today!

Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com

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