Hyundai Strategizes New Product Marketing

 

Hyundai has recently launched an entirely new product lineup, and it couldn’t have come at a better time. A refreshed Elantra and Sonata recently arrived at U.S. dealerships and over the span of three years, the brand’s market share expanded from 3% to 5.1%. Now Hyundai is rolling out new product and working on regaining a marketing identity at Tier 1. Last year Hyundai redesigned the Sonata and Genesis; 2015 will bring in a redesigned Tucson and Elantra. Additionally, Hyundai will invest on some aggressive advertising and hopefully, some aggressive incentives. If you would like to read the full article please click on the link below:

http://www.autonews.com/article/20150124/RETAIL06/301249997/new-product-new-marketing-are-key-for-hyundai

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Renews Contract with Grammys

 

Hyundai Motor America recently announced it has renewed its partnership with the Recording Academy, making Hyundai Motor America the official vehicle partner of the Grammys. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. This year marks Hyundai’s third year, co-sponsoring the Grammy Amplifier, a Hyundai-sponsored online music initiative for emerging artists. Additionally, Hyundai signed its first three-year contract with the Recording Academy in 2011, a deal that focused on promoting the then-new Veloster coupe that the automaker has marketed to Millennials. If you would like to read the full article please click on the link below:

http://www.mediapost.com/publications/article/242503/hyundai-renews-deal-with-grammys-with-third-ampli.html

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Making Technology Advances in Telematics & Driver Assistance

 

Hyundai has made tremendous technology advances in telematics and driver assistance systems gathering steam as the enablers of future connected and self-driving cars. Hyundai Motor has posted the biggest gains in the number of patent filings over the past five years, in hopes of narrowing the gap with industry leader Toyota. The South Korean automaker is among the leaders in every category, ranking number three overall. Hyundai and Kia Motors is the fifth in global sales and has outperformed the overall auto market thanks to its stylish, yet affordable models. Jung Dong-joon, representative attorney of SU Intellectual Property, said: “Hyundai has belatedly realized the importance of patents and has been keeping pace with rivals. While Hyundai has increased the number of its patent filings, it is still a follower in terms of patent quality.” If you would like to read the full article please click on the link below:

http://www.businessinsider.com/r-global-patents-reflect-advances-in-connected-and-self-driving-cars-2015-1

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Testing Prius-Look-A-Like Model

 

The world has become fond of electric vehicles which is why Hyundai is rumored to be preparing to go down the same road as several of its competitors with a dedicated hybrid of its own. A prototype has been spotted by several news sources and is expected to look similar to the Prius model from Toyota. Speculators say that they would not be surprised if the AE stood for Advanced Experimental or Alternative Energy or something of the sort. The new Hyundai hybrid model will be built on the same platform as the next-generation Elantra and is said to be equipped with a 1.6-liter inline-four working in parallel with an electric motor juiced by a lithium-ion battery pack. It’s expected to begin production in the second half of 2016, with a plug-in and other variant options to follow a year to a year and a half after its initial launch. If you would like to read the full article please click on the link below:

http://www.autoblog.com/2015/01/20/hyundai-ae-hev-prius-hybrid-spy-shots/

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

2016 Hyundai Sonata Plug-in Hybrid to Feature New Technology

 

The South Korean automaker has officially launched its first plug-in hybrid model at the North American International Auto Show in Detroit. The new generation Hyundai Sonata Plug-in Hybrid Electric Vehicle will deliver up to 22 miles on electric power and is capable of recharging in as little as two and a half hours with a Level 2 charger. Hyundai has disclosed that the new model will be built at its South Korean assembly facility and will go on sale later this year, in select markets. The Sonata Plug-in Hybrid is very technologically advanced and it will behave similarly to the standard Sonata Hybrid – the biggest visual appearance is the significantly larger battery under the Sonata Plug-in Hybrid model. If you would like to read the full article please click on the link below:

http://www.hyundainews.com/us/en/media/pressreleases/42726/2016-hyundai-sonata-plug-in-hybrid-expected-to-deliver-class-leading-22-mile-all-electric-range  

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Unveils Santa-Cruz Crossover Truck Concept

 

Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the North American International Auto Show in Detroit. The fresh concept reflects an entirely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers. Mark Dipko, Director, Corporate Planning, Hyundai Motor America, said: “The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventures.’ This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.” If you would like to read the full article please click on the link below:

http://www.hyundainews.com/us/en/media/pressreleases/42741/hyundai-introduces-convention-shattering-santa-cruz-crossover-truck-concept-at-detroit-international

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Motor America Finishes Best December and Year Ever

 

Hyundai Motor America announced that December was a great sales month – with 64,507 units sold, Hyundai saw a 2% gain compared to December 2013. The South Korean automaker reports that this is the fifth consecutive year of record that U.S. sales are up over the previous year and totaling 725,718 units sold. Bob Pradzinski, said: “We ended the year on a high note, and it was evident that the CUV segment was red hot with our exceptional sales for the year for both Santa Fe and Tucson.” Hyundai reports that the Santa Fe finished the year with a total of 107,906 units sold; while the Tucson sold 47,906 units. The Santa Fe and Tucson saw an increase of 21.5% and 13%, respectively. Additionally, the new Sonata ad Genesis also saw sales increases for the month of December, with an increase of 24% and 17%. If you would like to read the full article please click on the link below:

http://www.hyundainews.com/us/en/media/pressreleases/42707/hyundai-motor-america-reports-best-year-and-december-ever

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Smartwatch App Puts the Car Ignition a Tap Away

 

Hyundai model’s car ignition will soon just be a tap away with a new app that will allow drivers to start their vehicles remotely. The South Korean auto producer Hyundai will dispatch its new Blue Link application at the “Consumer Electronics Show 2015.” This technology allows owners to remotely startup, bolt and open doors and additionally finds their auto in a parking garage. The new application extends Hyundai’s investigation into how wearable innovation and Blue Link could easily be adjusted to the owner’s everyday life. The app within the Smartwatch accessory gathers data about traffic conditions, temperature, fuel costs, sports and news. If you would like to read the full article please click on the link below:

http://www.capitalotc.com/new-hyundai-smartwatch-app-allows-remote-car-ignition/27162/

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

2016 Sonata Hybrid Unveiled in Seoul

 

Hyundai has recently unveiled its 2016 Sonata Hybrid at an unveiling ceremony in Seoul. The South Korean automaker was at an event where it showcased the latest model powertrain upgrades, increased cargo space, improved fuel economy, and new looks. The specifics of the new system have yet to be disclosed; however, the company has revealed that they will offer an upgraded six-speed automatic transmission and include the switch to an electric oil pump, and the enlargement of the hybrid’s battery pack. This model’s fuel-economy has also been improved tremendously, the plug-in hybrid Sonata can get about 42.8 miles per gallon. If you would like to read the full article please click on the link below:

http://cleantechnica.com/2014/12/30/hyundai-unveils-2016-sonata-hybrid/

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target