Hyundai Plans to Build Two Factories in China

 

Hyundai announced that it plans to build two factories in China – these will be the first new manufacturing plants since 2012 as the South Korean automaker bets on growth in this particular car market. Hyundai will start production in 2016 and 2017 and after completion the factories will help better compete with rivals including Volkswagen and General Motors. Hyundai said construction of its Hebei province plant will be located in the city of Changzhou, will start in the second quarter of 2015 – this factory will be able to produce small vehicles by the second half of 2016 and production will reach full capacity by 2018. If you would like to read the full article please click on the link below:

http://www.reuters.com/article/2014/12/30/us-hyundai-motor-china-idUSKBN0K809K20141230

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai to Unveil New Sonata Hybrid

 

Hyundai is finally changing things up for the Sonata Hybrid model – the South Korean hybrid model has not seen very many changes since its original debut in 2011, until now. The new Sonata hybrid recently made its global debut with a new exterior appearance, an upgraded power system, and more cabin space than its predecessor. This hybrid adds a potential fuel economy range of more than 42 MPG through its 2.0-liter GDI hybrid engine combined with a 39-kW motor. Hyundai plans to debut the new Sonata hybrid in the United States at the Detroit Auto Show in Detroit next month. If you would like to read the full article please click on the link below:

http://www.digitaltrends.com/cars/new-hyundai-sonata-hybrid-revealed/

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai to Offer New Infotainment System in Select 2016 Models

 

Hyundai announced that it will debut the Android Auto infotainment system to the 2015 Consumer Electronics Show in a few months. This new system incorporates the latest smartphone-enabled technologies and the next-generation Blue Link system into more lower price Hyundai models without embedded navigation systems. The Display Audio system includes a large color touch-screen display that has been optimized for smartphone integration. Now Hyundai is doing something no one ever dreamed of doing – showing up to the 2015 Consumer Electronics Show with no CD player or embedded navigation system. Additionally, Hyundai’s Display Audio is a high resolution seven inch color screen display that has been optimized specifically for enhanced smartphone integrations and the latest generation Blue Link system. If you would like to read the full article please click on the link below:

http://www.autoblog.com/2014/12/21/hyundai-new-infotainment-system-ces-preview/

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Azera is One Premium Sedan

 

For the 2015 model year, Hyundai has significantly increased the appeal of its Azera premium sedan, offering exterior and interior design enhancements combined with new safety technologies. The new Azera comes equipped with standard Blind Spot Detection with Rear Cross Traffic alert and Lane Change Assist, a segment-first safety feature. The 2015 Azera represents an advanced approach to the traditional premium sedan segment by delivering a powerful yet efficient powertrain with a modern design. If you would like to read the full article please click on the link below:

http://www.hyundainews.com/us/en/media/pressreleases/42292/2015-azera-receives-compelling-design-and-safety-enhancements

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Plans to Invest More on National Advertising


Hyundai Motor America CEO Dave Zuchowski announced that the company will redirect marketing dollars into national advertising; in addition to requesting a bigger budget from the manufacturer. The plan in motion requires that they scale back on regional advertising and bonuses for salespeople, giving Hyundai some of the cash it needs to compete with other automakers on the national level. We’re growing at a rate that’s slower than the general marketplace,” Mr. Zuchowski told Automotive News. “To grow our share, and continue to grow our volume in an exceedingly competitive market, it requires greater investment to keep pace with where our competitors are at.” Additionally, Hyundai will also scale back on an incentive program called STAR that allows the company to pay salespeople up to $200 for each new vehicle they sell. If you would like to read the full article please click on the link below:

http://adage.com/article/cmo-strategy/hyundai-shifts-regional-ad-dollars-buoy-national-coffers/296205/

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Genesis Wins “Luxury Car of the Year” Award in Los Angeles

 The all-new 2015 Hyundai Genesis has been named the “Luxury Car of the Year” in Popular Mechanics’ annual Car of the Year Awards. The award was announced at the 2014 Los Angeles Auto Show. Mike O’Brien, Vice President of Corporate and Product Planning, Hyundai Motor America, said: “The all-new Genesis is redefining the luxury market by offering premium features and advanced technology at an unbeatable value. Receiving the honor of “Luxury Car of the Year from a prestigious publication like Popular Mechanics further demonstrates why the 2015 Genesis is truly in a league of its own and goes toe-to-toe with the best cars in the world.” The all-new 2015 Genesis represents a step forward for Hyundai and shows the South Korean automaker’s potential in the luxury sedan segment. If you would like to read the full article please click on the link below:

http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWS_1411121_2.html?selx2=

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Motor Opens Largest Dealership in Europe

 

A new Hyundai dealership opened in Frankfurt, Germany featuring an innovative use of space and technology to deliver a premium customer experience. Hyundai Motor has opened Europe’s biggest dealership showcasing its new global dealer space identity. Close to Hyundai Motor Europe headquarters, the new dealership will be operated by new network partner Delta Automobile. The showroom has a downstairs and upstairs; the dealership also has a full workshop nearly as big as the showroom. Byung Kwon Rhim, President of Hyundai Motor Europe, said: “Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement, and adds a new dimension – where customers can truly experience the Hyundai brand.” If you would like to read the full article please click on the link below:

http://worldwide.hyundai.com/WW/Corporate/News/News/index.html

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

Hyundai Planning on Forming a Design Hierarchy

 

Hyundai Motor Group President Peter Schreyer gave Kia a fresh, familywide look after being hired from Volkswagen Group in 2006. Now he’s doing the same for Hyundai, for which he took design responsibility in 2012. Schreyer wants to give Hyundai models a familiar face so that they are all easily recognizable – the hardest part may be keeping the Genesis and Equus premium vehicles in the family while continuing to signal their premium nature. When asked about his personal approach to design, he said: “When I drive on the autobahn in Germany or on the freeway here, I look at cars I see that look different in a different environment. But I think for us designers, it’s important to not only look at cars, but to be interested in architecture, in art, even in music, in sports equipment, industrial design — all sorts of things — because in fashion they are influencing us and we are influencing them.” If you would like to read the full article please click on the link below:

http://www.autonews.com/article/20141128/OEM03/312019984/hyundai-needs-a-design-hierarchy-schreyer-says

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target

2015 Hyundai Genesis and Sonata Up in Sales

 

Hyundai Motor America announced that its November sales of 53,672 were down four percent versus the record setting period in 2013. Bob Pradzinski, Vice President of National Sales, said: “Despite challenged in certain segments, Genesis sedan, recently named ALG’s Residual Value Award winner – and Sonata, were up 57% and 12%, respectively, turning in impressive performances.” On the other hand, Hyundai continues to set monthly records with Certified Pre-Owned sales being up 33%, over last November. If you would like to read the full article please click on the link below:

http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=42260&title=hyundai-motor-america-reports-november-sales

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Hyundai of Corona

2525 Wardlow Rd.

Corona, California 92882

Phone: 877.861.4496

Website: www.cardinalewayhyundai.com/?ibp-adgroup=SE_Target